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Customer Relationship Management Practices In The Rural Banks


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Customer Relationship Management is the hottest trend in Marketing today. It emphasizes customer needs and preferences. Effective customer relationship management practices result in sustainable growth and value creation. It also boosts customer retention and loyalty, and eventually enhances sales and market share of the organization. Research has shown that very successful and truly excellent companies care excessively for their customers. As a result, they secure loyalty of their customers and ensure long term revenue growth. Available statistics indicate that Rural and Community Banks (RCBs) control a small percentage of the market share of the banking sector of the Ghanaian economy in spite of their visible presence in every part of the country.This situation has generally been attributable to poor and ineffective customer relationship management practices. This book, which is the result of a research work, examines the various challenges faced by the RCBs in their customer relationship management practices and provides practical and workable solutions to these challenges which will make them competitive in this turbulent business environment.

Product Specifications
SKU :COC15236
AuthorGeorge Agyekum Nana Donkor
Number of Pages88
Publishing Year9/19/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00