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Customer Relationship Marketing in Indian Steel Industry


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.
Product Specifications
SKU :COC14482
AuthorKaushik Bhattacharya
Number of Pages380
Publishing Year2012-08-11T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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