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Customer Relationship Network


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The creation and development of customer relationship has become a strong marketing tool for most suppliers in the current business world. In addition, the development of relationships has become the main topic for market researchers since they believe that, customers and suppliers are valuable assets of a firm. Most suppliers also face the dilemma of how they should adapt to their customers needs and requirements because adaptations always tighten the bonds of both the supplier and the customer and make them more dependent on each other. In order to identify the reasons why firms place much importance on the development of customer relationships, the authors have undertaken a qualitative study. This study was based on why ABB Automation develops relationship with its customer’s base. The data collected was analyzed to identify the reasons behind the company’s decisions

Product Specifications
SKU :COC15919
AuthorEnock Ofori-Mensah
Number of Pages68
Publishing Year2012-10-09T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00
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