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Customer Response towards Marketing of Packaged Drinking Water


Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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Rs. 5,953

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  • Product Description

This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Tamilnadu, India. The book helps the readers to think about marketing strategies. Based on the findings of the study certain recommendations were proposed in the end to bridge the gap between the manufacturers, retailers and customers.

Product Specifications
SKU :COC55871
AuthorR. Nithya
Number of Pages160
Publishing Year2014-06-30T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00