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Customer Retention Strategies For Promoting The Ioc Xtra Card


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description
The objectives of the study were to analyze the general characteristics of IOC Xtra card users; to examine the usage pattern of IOC Xtra card; to estimate the market potential of the IOC Xtra card; to examine the attitude of the customers towards promotional programmes and brands; to suggest appropriate strategies for retaining the customers and to increase the use of IOC Xtra card in the Coimbatore city. Considering the possession of vehicles by the customers and willingness of the customers to purchase the card in future, the potential customers were estimated to be 1,57,924. The second and third cluster customers accounted more potential customers when compared to the other clusters.Among the users 31 per cent suggested the problems as poor machine maintenance and advertisement in TV, radio and newspapers. Among the non users, 26 per cent of the users suggested media of advertisement as hoardings and wall paintings in the outlet followed by 21 per cent of the customers suggested as placing hoardings in some important places and advertisements in TV, radio and newspapers for promoting the sale and use of IOC Xtra card.
Product Specifications
SKU :COC14647
AuthorMalarkodi M.,Mahendran K. and Bharathi K.
Number of Pages124
Publishing Year5/21/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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