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CUSTOMER SATISFACTION TOWARDS TECHNOLOGY

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

In Pakistan a tremendous rise in the usage of ATM has been seen. This could be because of more ATMs installed in near by vicinity and the interconnectivity of all banks also facilitates customers to withdraw cash from ATMs of other banks. Present study was conducted in which Quantitative data was collected through Questionnaires and interviews from Telecom sector, Entrepreneurs and Universities. Qualitative data was collected through past literature and bank reports. Review of the literature and 80% respondents suggested that only Factors: Benefit and Relationship have a positive impact on customer satisfaction. It was also investigated that customers of different age groups, Education level and Occupation view technology differently,according to their usage and need. Current research proposes a conceptual model that can be used by the organizations for exploring the customer satisfaction towards technology.

Product Specifications
SKU :COC71781
AuthorKausar Khawaja
LanguageEnglish
BindingPaperback
Number of Pages68
Publishing Year2011-02-23T00:00:00.000
ISBN978-3639334272
Edition1 st
Book TypeComputing & information technology
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00