Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
The book entitled “Customer services and satisfaction in banking sector: an empirical study on Indian context” will be a very useful book for the researchers, academicians, professionals and the students in India and across the world. The book primarily emphasized on different traditional and modern services offered by the banks in India after liberalization, privatization and globalization since 1991. The book also presented the qualitative and quantitative paradigm shift in Indian banking sector over the years. The research work also presented here has determined the level of customer satisfaction from the services rendered by the Indian banks. It identified the major factors responsible for customer satisfaction level in the bank particularly on Indian context. The book suggested some measures to enhance the customer satisfaction level in the banks to survive in the turbulent and competitive market.
Product Specifications
SKU :COC14450
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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