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Customer Store Loyalty on Supermarkets in Kenya


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

The book discusses customer loyalty and what incentives are used to motivate customer loyalty in the nakumatt stores, within Kenya. We find that depending on the location of the stores different categories of age groups are attracted and again there is influence of the economic power on specific purchases

Product Specifications
SKU :COC33998
AuthorCatherine Achieng
Number of Pages68
Publishing Year11/14/2012
Edition1 st
Book TypePhilosophy
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00