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Customer Switching and Banking Industry


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Over the years, “customer switching” in banking industry has increased exponentially resulting in significant loss of business and reputation for the banks. Integration of global financial systems and intense competition have now compelled these financial institutions to focus more on building customer loyalty. However, retaining customers requires knowledge of factors that cause customer switching. This book provides an empirical insight into the factors that provoke customer switching in the commercial banks of Pakistan and attempts to ascertain the most and least important among them. In addition, the study identifies some useful strategies to improve customer satisfaction and retention thereby helping the policy makers in developing effective policies to scale down customer switching.

Product Specifications
SKU :COC68709
AuthorKomal Daniel
Number of Pages104
Publishing Year2011-12-29T00:00:00.000
Edition1 st
Book TypeBanking & finance: study & revision guides
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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