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CUSTOMER VALUE DELIVERY IN B2B VIRTUAL NETWORK ORGANISATIONS

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

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Rs. 5,066

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  • Product Description
 

Providing superior customer value is crucial to many business organisations. This book is intended to benefit both the marketer and researcher in identifying how a Web-based virtual network organisation (VNO) can successfully create and deliver superior customer value to client organisations in real-time. This research is a step toward bringing out some of the sources and contents of how superior customer value can be modelled through a real-time customer- focused, customer-oriented and market-oriented virtual network to serve the rapidly changing B2B marketing environment. Using the research framework as guidance, managers are able to serve their business customers in more efficient and cost effective ways in real-time.

Product Specifications
SKU :COC37750
AuthorHenry W. L. Ho
LanguageEnglish
BindingPaperback
Number of Pages180
Publishing Year7/28/2010
ISBN978-3838378121
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00