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Customers’ adoption of electronic banking channels in Bahir Dar City


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Commercial banks are currently changing their traditional teller based banking services and become increasingly dependent on automated electronic banking service channels. Emanated from these trends, Customers are also demanding many self service channels with many customer-oriented features, which can facilitate their business undertakings. This study was designed to analyze factors that influence customers’ intention to adopt e-banking service channels in Bahir Dar city, Ethiopia. A conceptual framework was designed by integrating variables from theory of planned behaviour, technology acceptance model, and previous studies. Through stratified sampling technique, a sample of 211 people was drawn from six commercial banks operating with e-banking service channels. The research method was a survey method with a descriptive and Statistical analysis. In this study regression analysis was conducted to determine the predictive power of the variables. The findings revealed that the variables included in the model were significant in affecting users’ behavioural intention to use e-banking service channels.

Product Specifications
SKU :COC64988
AuthorZeleke Siraye
Number of Pages96
Publishing Year2013-08-08T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00