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Customers' Behaviour towards Small Car in Unorganized Environment


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Over the last decade Car manufacturing companies are facing new challenges to serve the ever-changing customer attitude towards the purchase of new generation car. As very discernible studies have been carried out to see the customers' behaviour towards car market in unorganized environment, this work aims at making a correlation analysis of the responses of customers regarding various attribute ratings of a small car. Further it also seeks to determine the underlying benefits consumers are looking from a new generation car by classifying them according to their relative importance they put in the attribute ratings by the method of principal component analysis. It has been observed that customers are purchasing new generation car because of several considerations mainly attributed to major factors like Economic and Social benefit factor. The analysis should help in shedding some light on this exciting environment, and should be especially useful to marketing professionals working in car market to understand their customers behaviour, or anyone else who may be considering utilizing the unorganized environment for marketing efforts.

Product Specifications
SKU :COC42890
AuthorChimun Kumar Nath
Number of Pages92
Publishing Year2010-10-17T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00