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Cyber campaigns: Internet use in the 2000 U.S. presidential election

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The 2000 U.S. presidential election goes in the annals of history as the most controversial election in modern times. The dramatic media coverage of the election and its outcome is historic in the eyes of political communication scholars. In this book, Dr. Taha focuses on the use of the Internet by the George W. Bush and Albert Gore and others as a tool for fund raising, advertising, and framing of their positions as well as their opponents. The book explores the concept of disintermediation and highlights the importance of cyber campaigning for candidates,interest groups as well as the general audience.

Product Specifications
SKU :COC81083
AuthorMustafa Taha
LanguageEnglish
BindingPaperback
Number of Pages296
Publishing Year2011-12-02T00:00:00.000
ISBN978-3846591024
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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