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Decision Making, Heuristics, Biases and Entrepreneurial Characteristics


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

In recent years it has emerged that SME's are the backbone of the European economy and a major source of entrepreneurial innovation and skills. Very little academic literature exists on how these enterprises cope with decision making and how family owned enterprises differ in their decision making processes. This book investigates decision logic and outcomes, drawing conclusions as to whether these determine organisational performance and goals. The case study entrepreneurial team is explored by applying theories in relation to their cognitive processes and decision making. Heuristics, biases and entrepreneurial characteristics are prevalent and although difficult to eliminate completely, they can be used to the organisations advantage in conjunction with decision making modes. Finally, exit strategies and recommendations are offered to the entrepreneurial team to ensure the companies long term prosperity and survival.

Product Specifications
SKU :COC69575
AuthorAnn-Louise Jeffery
Number of Pages112
Publishing Year2011-05-20T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00