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Delivery Customer Experience Management


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This researched book on delivery customer experience management in the UK and Nigeria aviation. The author refined the initial instrument of Woodcock et al(2008) in the UK public sector and used it to compare the delivery of customer experience management in the UK and Nigeria aviation sectors. The study reported in this book shows that customer experience management is performed in both aviation, but it is better performed in the UK than in Nigeria. It shows some mediating factors influencing a seemingly low performance effectiveness in delivery customer experience management in the Nigeria aviation. No doubt, this study has contributed to the growing interest in managing the customer experience as a key factor in implementing effective marketing strategy. it is recommended that the refined instrument used in this study should be replicated and applied in other sector and culture to validate the instrument.

Product Specifications
SKU :COC15564
AuthorN.Gladson Nwokah
Number of Pages148
Publishing Year2012-11-06T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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