Islamic housing finance as an alternative to conventional interest based home financing has created interest amongst Muslims and non Muslims alike, in various countries around the world. The demand for it has also successfully taken up in Malaysia in recent years. This book investigates this success by studying the perception and behavioural pattern of Muslims in Malaysia with regard to Islamic housing finance and related issues. For this purpose, a mixed method of questionnaire survey and semi-structured interviews were conducted. Respondents to questionnaires were those who took up either conventional or Islamic housing finance. Whilst bank managers, company and government officials in charge of Islamic housing finance as well as Shari''ah scholars were also interviewed on issues related to Islamic housing finance in Malaysia. The analysis contains various findings from the survey and the interviews conducted including the profit rate setting, competitiveness, marketing and demand for the product. Thus the book should be especially useful to bankers, marketing strategist as well as policy makers.