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Designing an Online Shop in the Fashion Industry

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
 

The Thesis analysis and established 10 key success factors for every business to consider when establishing and marketing an online shop to its target customers. The thesis is split in two parts. The first part analysis the power and growing influence of E- Commerce in Germany and especially the fashion industry. Also, it works out 10 key success factors for fashion companies to implement when establishing an online shop for its products. The second part evaluates the application of those factors in the german fashion industry today, especially focussing on the well known German shoe brand Tamaris.

Product Specifications
SKU :COC54868
AuthorIsabell Muelke
LanguageEnglish
BindingPaperback
Number of Pages116
Publishing Year2014-05-30T00:00:00.000
ISBN9783639640793
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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