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Designing Identities for "Green" Industries


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a ‘hot’ topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be “green” or to give the appearance of being “green.” A visual identity does more than represent a company, product, or service; they trigger emotions, create desires and forge communities. Logos communicate a corporation’s visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos–both style and classification–to create a proposal for a standard process when designing “green” corporate identities.

Product Specifications
SKU :COC33632
AuthorBeverly Krumm
Number of Pages116
Publishing Year9/27/2012
Edition1 st
Book TypeMusic
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00