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Designing Public Awareness Communication Campaign


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

'Designing Public Awareness Communication Campaign' provides 'best practice' approach to evaluation research for developing effective public awareness campaigns. Its five chapters cover introduction, literature review, methods, findings, and conclusions. The aims and objectives of the study were to: Identify the types of media communications used in the public campaigns. Assess the quality of the media messages received by the audiences. Establish the extent of audience exposure to the media messages. Investigate the audiences’ attitudes and behaviour change by campaigns. Discover the audiences’ participation in the public awareness campaigns.Evaluate the impacts of the messages in raising awareness on the audiences.The book practical for research and new project development, field work,donors, disciplinarians, NGOs, communicators, trainers, students, library information services, business managers, decision, & policy makers. The explains the main public awareness campaign issues that are related to: policy response to developing effective public awareness campaigns;audience demographics; research; campaign goals; evaluation process; levels of knowledge, awareness, & practice.

Product Specifications
SKU :COC51648
AuthorWilson Okaka
Number of Pages88
Publishing Year2012-10-16T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00