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Destination Image Building

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

This book examines the relationship between destination preference and loyalty, and the destination image building process. It establishes and quantifies the critical link between destination image building and loyalty formation,a link that has not been adequately addressed in the literature to date. Based on a conceptual framework developed in the author''s PhD thesis, a validated model is presented which describes the relationships of major image building factors affecting destination preference and loyalty. The model can be used by tourism destinations to analyze their strengths and weaknesses in the image building process, and by tourism organizations to develop effective loyalty schemes.

Product Specifications
SKU :COC31699
AuthorIris Mao
LanguageEnglish
BindingPaperback
Number of Pages412
Publishing Year9/14/2010
ISBN978-3838323855
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00