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Destination marketing by example: an integrated model for Cyprus

 

Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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Rs. 6,698

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  • Product Description
 

As the process of destination marketing has been augmented with the advent of electronic marketing methods, the need of establishing an explicit model for managing it, is more imperative than ever before. In this book an integrated marketing model is introduced, based on the case of Cyprus, to guide the management of destination marketing process. The complexity of managing the diverse interests of the multiplicity of the stakeholders involved in destination marketing has been extended by the novel electronic communication channels that have been introduced. Recognising the need for explicitly managing the process of destination marketing for the case of Cyprus, an integrated marketing model has been developed to guide the management of the destination’s marketing process. The key for optimising the destination’s marketing processes is the successful implementation of the model through the integration of traditional with electronic marketing activities.

Product Specifications
SKU :COC64537
AuthorHaris Machlouzarides
LanguageEnglish
BindingPaperback
Number of Pages240
Publishing Year2013-11-24T00:00:00.000
ISBN9783639703887
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00