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Destination Promotion And Development In The Middle East

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description
 

“Some of the stunning countries in the Middle East became luxury destinations a long time ago, and the United Arab Emirates is one of them,” -Pascal Duchauffour, area vice president of Europe and Middle East at Ritz-Carlton, Manama, Bahrain. Unfortunately, most of us consider media as a source that either supports or affects our decision making process while addressing our perception in vacationing in the Middle East. Unlike natural disasters, the Arab region have an ongoing political crisis that continues to have an impact on the destinations image. This book aims at providing information on how distribution channels are interrelated in building an image of a country as a destination. Therefore, the findings have been divided into categories which when combined can give the readers an insight on the factors that have to be considered while choosing a destination, destination's image and effectiveness of marketing and promotion.

Product Specifications
SKU :COC91048
AuthorAnkita Mohan Nair
LanguageEnglish
BindingPaperback
Number of Pages68
Publishing Year2013-09-04T00:00:00.000
ISBN9783659442087
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00