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Developing a Marketing Information System for CSIR (Ghana)

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

It appears most of the research works in Ghana are not readily available to the general public, so the huge investment in research does not seek to satisfy the needs of consumers. The system is not efficient enough to make access to research information readily available. There is no system for marketing research works and technology. As a result of this, there is a gap between the research institutions and the public’s (industries, farmer etc). These problems have lead to untimely information to all stakeholders hence seeing research works as mere academic exercises but not a business related activity to help accelerate the growth of the country.This is an integrated information system for C.S.I.R. Ghana to enhances the marketing of research works and technology. The database is to standardize data structure and format for easy flow of the research information to end-users.

Product Specifications
SKU :COC17725
AuthorDiego Reforgiato and Fabio Battaglia
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year2012-09-07T00:00:00.000
ISBN978-3659001420
Edition1 st
Book TypeComputing & information technology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00