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Developing Marketing Strategies


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Marketing is of interest to everyone whether they are marketing goods, services, properties, places, events, information, ideas or organizations. Information can be produced and marketed as a product which is essentially created by schools and universities in form of research findings, services offered and distributed to library users. This book is based on the understanding that the documentation centre is a custodian of social memory and its products or services must be marketed. The integration of marketing into library services is helpful because it reinforces and reiterates the basic values and beliefs of the profession in a changing environment. Marketing library services is not just a question of money, but of the attitudes of the staff and the entire organization. This book sought to investigate the existing Documentation centre services, the marketing strategies employed, the extent of marketing, the challenges facing the staff while marketing their services and suggested relevant marketing strategies. This book is essential for librarians, Deans of schools, Heads of Departments and a must read for Senior Management of Institutions who make and implement policies.

Product Specifications
SKU :COC81104
AuthorRoselyne Tuitoek Mang'ira
Number of Pages124
Publishing Year2011-12-22T00:00:00.000
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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