Development of a brand-devotion scale


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability.

Product Specifications
SKU :COC64587
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
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