Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Development of National Brand

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 3,651

Availability: In stock

 
  • Product Description
 

In the past decades, branding has become a fundamental tool to compete for customers in the whole world. Branding has been stretched from products and services to corporate branding to create value for companies and consumers. Countries have also heeded the great success and power of brands. Because nations compete in economic, cultural, social, and political areas, many countries have become aware of a need to be recognised and to stand out against other countries. Therefore this work takes a systematic approach to analyse the process of development of national branding strategy of Latvia. Analysis is based on the National Branding Development Model by Erm and Arengu and 7-step model proposed by Olins. The work starts with current situation analysis and application of the model, followed by defined problems and proposed actions. The work can be of great value for academic purposes, as well as for state officials who work directly or indirectly with areas related to the country image and national branding.

Product Specifications
SKU :COC71223
AuthorIveta Endzina and Lidija Luneva
LanguageEnglish
BindingPaperback
Number of Pages60
Publishing Year2011-08-29T00:00:00.000
ISBN978-3844383782
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00