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Differentiation Strategies of Nepalese Business Schools

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,165

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  • Product Description
 

The number of Business Schools providing MBA/ EMBA is in increasing trends worldwide. Majority of the B-schools might be in trouble even for sustainability until and unless they follow unique strategies. This book aims to address the comparative differentiation strategies followed by the major Business Schools in Nepal and the gap in the perceptual understandings of the MBA Students and B-School Management. This is an exploratory cum descriptive study with quantitative and qualitative data. The book elaborates the responses of the final term MBA students which were 110 in numbers and 11 authorities from 11 major B-Schools of Nepal. The future for the Nepalese B-schools are very tough unless it can present itself as a proactive institution with the practical approaches. Regarding the improvement, the B-schools in Nepal should focus more on infrastructure development, professional faculties’ recruitment; formalized corporate networking, and corporate social responsibilities. In the days ahead, the differentiating strategies would be more important than other generic strategies to gain the differentiating advantages through: sustainability, brand name and the students’ enrollment.

Product Specifications
SKU :COC74918
AuthorHari Prasad Adhikari
LanguageEnglish
BindingPaperback
Number of Pages136
Publishing Year2014-08-20T00:00:00.000
ISBN9783659588549
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00