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Disappearing Architecture


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

Media facades dominate the skylines of many of our cities. Advertisements aggressively compete for attention, creating a visually chaotic battlefield of logos, brand names, and flashing lights. Structures themselves recede into the background behind this visual confusion, withdrawing completely under giant billboards that are plastered with images and LED lights. In the visual order, architecture comes second, if at all, behind graphics and media messages. Building facades are now covered with flat images and advertisements which use savvy marketing schemes. More explicit images, brighter lights, and larger movements are now required to make an impact. As media facades are such a large part of the competitive communications industry, these facades have come to influence architectural practices which are in danger of succumbing to the demands of the ad industry. It is thus important to create a balance between media and architecture, which is mutually beneficial to both. Architecture can be preserved while advertisements can also flourish.

Product Specifications
SKU :COC21173
AuthorVera Guo
Number of Pages220
Publishing Year10/29/2010
Edition1 st
Book TypeArchitecture
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00