Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Disruptive Innovation – A Strategy for New Product Development?


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Rs. 3,651

Availability: In stock

  • Product Description

Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.

Product Specifications
SKU :COC37254
AuthorTom Page
Number of Pages64
Publishing Year9/15/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00