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Distance Education on the Stakeholders’ Perspectives


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book evaluated Brazilian Distance Education (DE) considering students’, instructors’ and institutional (coordinators’ points of view) perceptions under a services marketing perspective. A case study was conducted considering Open University of Brazil Public Management undergraduate course. Study considered three stakeholders, students, faculty and course coordinators.Students’ sample presented favorable perceptions of course quality, satisfaction, image, loyalty and institutional support. Significant relationship between perceived quality and student satisfaction was observed, as well as satisfaction and quality, directly and indirectly, influence student loyalty. Finally, image regarding the Open University influences course perceived quality. Instructors’ sample did not show relationship among attitudes and participation in DE nor among perceptions of technology and DE use. Coordinators reported within the main reasons for DE adoption the opportunity to disseminate education to unprivileged areas. Results were positive, reinforcing importance of the study of DE under business perspective in order to conduct an strategical education management.

Product Specifications
SKU :COC64434
AuthorDaielly Mantovani and Maria Aparecida Gouvea
Number of Pages400
Publishing Year2013-08-04T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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