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Does the Gaining Worth the Compromise?


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Mergers and acquisitions are among the most attractive business practices especially in production industry, where the temptations of cost reduction, access to the new market or acquire the new technology are irresistible. But not all practices are the best practice either financially or non-financially. In this book we are seeking the answer to the title of the book by investigating into the impacts of a merger in automobile industry with focus on luxury segment of it. We will do this by discussing numerous examples and study the last Lamborghini merger in detail, and then warning the companies on the path they have been chosen to reach to their goals. The aim of this book is to simply explain the effects of mergers for all costumers of either luxury goods or automobiles, and open new point of view which hopefully will help them in their future decision making processes. This book can also benefit everyone who is interested in automobile industry or luxury industry, and students and scholars pursuing research in fields of management, marketing and international business.

Product Specifications
SKU :COC46851
AuthorSanaz Hajizadeh and Alessandro Brun
Number of Pages104
Publishing Year2010-12-14T00:00:00.000
Edition1 st
Book TypePrimary industries
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00