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Dublin's image among the Dutch market


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The thesis will interest people who want to gain additional information on the use of lifestyles in destination branding. This thesis is about the image of Dublin. Destination branding is a fairly new phenomenon in tourism. Marketers are now discovering the additional value of successful destination branding. In this thesis, destination branding is important, since it is about the image of Dublin. The goal of the thesis is to analyse the Dutch market for Dublin in order to develop guidelines for a marketing strategy or Dublin to attract this market. The analysis gives more insight in the lifestyles of the potential market.

Product Specifications
SKU :COC71244
AuthorAnneke Scheepers
Number of Pages92
Publishing Year2011-08-29T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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