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E-Commerce Adoption In SME's


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

In the present era, competition has become tough and unpredictable. Consequently, all organizations, regardless of their size and scope of operation, are facing severe competitive challenges. Accordingly, managers use advanced technology such as e-commerce in their organizations to cope with these challenges quickly and effectively. The present book operates on exploring and explaining different dimensions of e-commerce adoption among SMEs based on the Five Factors of Diffusion of Innovation Model by Rogers.

Product Specifications
SKU :COC14890
AuthorShohreh Nikoonejad and Mehdi Mohammadi Poorangi
Number of Pages96
Publishing Year6/13/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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