Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

E-COMMERCE SUCCESS FACTORS OF B2C

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 3,651

Availability: In stock

 
  • Product Description
 

This book presents a research that seeks to reveal the factors contributing to B2C e-commerce success from the Lithuanian and Danish perspectives. The main aim of the research is to analyze B2C e-commerce performance and determine its success factors. B2C e-commerce decisions and success depend on country and sector specific situation. However, this dependence is not very high and is mainly based on external factors such as market size, maturity, online shopping prevalence, education level, buying culture, etc. Experts present B2C e-commerce success as a complex process which incorporates a number of important factors, and orientation or improvement of only one activity can''t lead online retailer to success. As the most important groups of factors the research distinguished the appropriate initial preparation and value creation for consumers. Despite the limitations, this research can be the background for further exploration of peoples'' buying culture and value in online shopping. Also this research can be extended with particular online retailers'' sample by performing a case study.

Product Specifications
SKU :COC69353
AuthorSilvija Kalpokait? and Tadas Šarapovas
LanguageEnglish
BindingPaperback
Number of Pages84
Publishing Year2011-03-23T00:00:00.000
ISBN978-3838355993
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00