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Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The book introduces the students to the concepts of e-marketing and describes the need for automation in marketing function. It discusses an approach for designing a sustainable internet enabled marketing framework. It also illustrates major trends in e- marketing and illustrates how technologies and tools are applied in practice. The book illustrates live examples of different enterprise where automation in marketing has been successfully implemented to reap business benefits. It elaborates the applications of automation at different points in supply chain so that internet enabled marketing becomes successful. The text also discusses in detail the roles of different executives in a firm who would act change agents for designing and implementing automation initiatives. The key features of the book are providing case studies and review questions at the end of all chapters to help the students for easy understanding of the concepts discussed. It also provides details for further reading and glossary of terms used in the text. The target audience of book are postgraduate students of management and the professionals and practitioners in marketing department.

Product Specifications
SKU :COC38738
AuthorSanjay Mohapatra
Number of Pages236
Publishing Year9/16/2010
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00