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Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The purpose of this book is to identify factors affecting intention to use e–ticketing system by Airline passengers. This study applies an adoption model of integrating the UTAUT model with motivational and de-motivational factors in order to assess Airline e-ticketing system.Data analyzed indicates that performance expectancy, facilitating conditions, social influence, price saving, time saving and Perceived risk significantly affect on airline passengers ‘intention to use e-ticketing system even though perceived risk has a negative significant effect where perceived enjoyment and effort expectancy risk has a negative significantly affect on airline passenger’s intention to use e-ticketing system.Travel agencies and tour operators can improve their e-ticketing systems by considering findings.

Product Specifications
SKU :COC71218
AuthorErfan Rezamand and Shahryar Sorooshian
Number of Pages164
Publishing Year2011-07-07T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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