This study looks into the energy demand and consumption pattern of fuel among private car owners in selected areas of Khulna city. The analysis of the consumption pattern reveals that the probability of consuming fuel, in general, declines with an increase in modern fuel prices. Fuel is one of the most essential natural resources in the world. There is hardly any sector of life on and around the world which can survive without fuel. Fuel is in fact the life-line of all the development in the world. Recently the price of fuel is increasing very frequently; and it is affecting the consumers of fuel. Private car owners are one of the consumers who are affected by this price increase. Users are trying to cope up with the increasing fuel price by reducing their frequency of various types of trips. Different users of different income levels are applying different measures to maintain their usage pattern of car and adjust with the increased fuel price. Key Words: Fuel, car, usage pattern, price.