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Effect of Mass Media Advertisements on Consumer Behavior


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Mass media and advertisements are becoming more and more influential on its viewers. The impact that they have on the viewers can not be denied. Keeping this in view this literature will try to understand in greater detail that how these impact the buying behavior of the consumer. The impact of mass media advertisements is taken into account in order to understand how it builds the minds of consumers towards liking or disliking a certain product or service.

Product Specifications
SKU :COC74955
AuthorSyed Naufil Hussain
Number of Pages76
Publishing Year2014-12-16T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00