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Effectiveness of CRM in HAAGA-HELIA


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This was a project organized and supervised by HAAGA-HELIA University of Applied Sciences to enhance the international students' employment rate through work pair model (an international student and Finnish student working together), and the project was done by two students from different majors. The thesis task was to revive, create and strengthen the use of customer relationship management (CRM) in HAAGA-HELIA. The main aim of the project was to examine the effectiveness of CRM in HAAGA-HELIA through different use cases and findings from the research data. The project is commissioned by HAAGA-HELIA to evaluate the effectiveness of CRM concept in the organization. The benefit of the study was to help HAAGA-HELIA adopt a definition of what CRM means in strategic terms for their business and ensuring that this definition is used in consistent manner throughout their organization. Different CRM tools were combined, however the study concentrates on the Microsoft Dynamics CRM system.

Product Specifications
SKU :COC14784
AuthorHanna-Reetta Hirvonen and Kingsley John Ify
Number of Pages60
Publishing Year3/22/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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