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Effectiveness of Humour in Advertising

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored – emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book.

Product Specifications
SKU :COC64623
AuthorArifur Rahman
LanguageEnglish
BindingPaperback
Number of Pages96
Publishing Year2013-06-19T00:00:00.000
ISBN9783659410901
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00