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Effectiveness of Social Marketing and Behaviour Change

 

Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 5,655

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  • Product Description
 

Social marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV/AIDS due to higher prevalence of risky sexual behaviour, which results from a variety of social and economic factors as well as their work patterns. Reportedly, close to 36% of truckers are clients of sex workers and 25-30% of clients appear to be truckers.Measuring the effectiveness of social marketing the effective factors were measured and reflected among selected mass medias through this book”Effectiveness of social marketing & Behavioural change”. This will help the policy makers, implementer working on this field to develop strategies for preventing HIV/AIDS.

Product Specifications
SKU :COC64666
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
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