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Effects of Cultural Differences on Strategy in Japan and the EU


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

Based on general definitions of culture, strategy and their interdependence the authoress goes into detail on the economic, social, historical and cultural background of Japan and the EU. Ancient tradition and globalization interlace in Japan. Global strategies of Japanese companies on the example of the Kyoto-Model, the influence of Keiretsu on the Japanese market and Gemba Kaizen are explained in detail. An online survey and expert interviews as well as five case studies on top global companies of Japan and their economic and strategic development from times of crisis to renewed success demonstrate in detail the extent of influence of existing cultural differences on strategic thinking and management strategies in business relationships. To bridge cultural gaps in business transactions, the authoress developed management guidelines for Japanese and EU companies. Culture, strategic thinking and strategic management are not separate thought forms, but are interlaced. They must be seen within a context to develop successful national and global strategies in the future and to be able to cooperate with a Japanese or EU business partner.

Product Specifications
SKU :COC39229
AuthorClaudia Neumann
Number of Pages252
Publishing Year2010-05-02T00:00:00.000
Edition57 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00