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Effects of Music Celebrity Endorsement on TV Advertisements on Youth


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description

This book discusses the effects of music celebrities endorsement in advertisement on television on University youth. It has focused on shedding light on who celebrities are,what endorsement is and why celebrities are used in creation of the advertisements aired on television.Further this book has identified the effects that these celebrity endorsed advertisements have on youth in terms of fashion statement. Recommendations have been made on what should be done to control the kind of advertisements aired as well as the choice of celebrities who should be used to endorse advertisements

Product Specifications
SKU :COC54736
AuthorMildred Zipporah Mwendwa
Number of Pages88
Publishing Year2014-11-17T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00