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Effects of Return Commission

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The aim of this report is to gain more insight into the understanding of return commission, in the shape of free gifts as well as money in return. In this report, relationships between return commission and customer satisfaction and corporate image will be researched. Motives for this research are that lately financial intermediaries follow the trend of offering free gifts and money in return when customers take out insurance policies, even though yet little empirical research has been done on this topic. The main conclusion of this report is that, when return commission is boosting sales, companies should offer it since no negative consequences with regard to customer satisfaction and corporate image are identified. Furthermore, the best option for companies is to offer return commission in the shape of money, as it is yielding the highest levels of customer satisfaction across the different groups categorized by demographic variables (gender, age, income).

Product Specifications
SKU :COC32234
AuthorCarlijn Evers
LanguageEnglish
BindingPaperback
Number of Pages112
Publishing Year9/14/2010
ISBN978-3838329741
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00
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