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Effects of the Regulatory Agencies on Marketing of Drugs in Nigeria


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

About the Book. In 2005, the incidence of counterfeit drugs in Nigeria was put at sixteen percent. By 2008, the figure increased to more than sixty-four percent of fake and substandard drugs in circulation, in spite of the strict regulatory procedures. This situation posed serious risks to public health. The book provided an in-depth assessment of the effects of regulatory procedures in Nigeria and recommended the Regulatory Excellence Model (REM) for the control of unethical marketing practices of the drug firms. This partnership model, which has universal application, entails the enlistment of every citizen of the country in the battle against drugs counterfeiting, and related practices.

Product Specifications
SKU :COC59231
AuthorOnwubiko Dike
Number of Pages220
Publishing Year20.06.2014
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00