Category

Electronic Commerce Adoption in Small Medium Entreprises

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 3,651

Availability: Out of stock

 

Delivery :

Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description
 

The growth of small and medium-sized enterprises (SMEs) in developing countries have been challenged mainly by the widening development disparity between urban and rural areas. There is little awareness of the actual rural needs or the problems facing rural SMEs, as policies are pre-occupied with urban issues. To mitigate the urban-rural development disparity, an understanding of the actual needs of rural areas is critical. This understanding is particularly important as initial steps in promoting electronic commerce (e-Commerce), a technology that can help to foster economic development, particularly in rural areas. It was the aim of this study to examine how e- Commerce is being adopted by SMEs – or issues that inhibit them to adopt – by comparing the situation in urban versus rural areas in developing countries, with Indonesia as case study. The results of this study indicate that the urban and rural Indonesian SME sector is far from homogeneous. A set of implications of policy was formulated to assist Indonesian Government and other government in developed and developing countries to promote the adoption and use of e-Commerce by urban and rural SMEs.

Product Specifications
SKU :COC37717
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
0 Review(s)