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Emotive Design Methods in Product Branding

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by designers were conducted in the literature review. Further empirical investigations were undertaken to build on the findings presented in the literature. These findings however were with respect to objects in general, with further research required to investigate how branding could affect these findings. Current methods used by working product designers were also sought to compare against those presented in the literature.

Product Specifications
SKU :COC71114
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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