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Empirical Evaluation of the Sport Website Contents


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The creation of Web 2.0 tools has changed the ways that fans and participants experience sports (Kahle, 2007). Fans and participants now select convenient mediums at chosen times to interact with specific events they choose to follow (Ioakimidis, 2010). For marketers, Web 2.0 tools contribute to the marketing effort by creating user engagement, user interaction, and word of mouth promotion (Lauren, 2010). The purpose of this study is to determine Web 2.0 tools’ contribution to Grand Slam tournament websites’ marketing efforts. The success of any online marketing effort depends on the ability to create content that provides users with an opportunity to be engaged (O’Cass & Carlson, 2010). Since Web 2.0 tools are considered to be at the center of social interactive media, this study explored Web 2.0 tools effect on online marketing efforts in order to better service golf fans and participants (O’Reilly, 2009).

Product Specifications
SKU :COC81804
AuthorHyun-Duck Kim and Sun J. Kang
Number of Pages108
Publishing Year2011-12-19T00:00:00.000
Edition1 st
Book TypeSports & outdoor recreation
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00