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Enterprise Creativity and Innovation


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Innovation has become increasingly central to corporate advancement. It underpins new ways of working, new targeted strategies, the creation of new products and lines of business. However, unlike most other commercial activities, for innovation there appear to be no dependable templates, rules, processes or even measures of success. In a sense, each act of innovation is a unique feat that can neither be reliably predicted nor guaranteed as repeatable. Yet in spite of this certain organisations are somehow able to devise and realise great ideas time after time. This raises the question: is there a common thread, an unspoken schema or set of rules-of-thumb that some companies instinctively develop to make inventive outcomes more likely? Using information synthesised from 73 managers of 62 successful technology-reliant businesses this book explores factors involved in shaping an organisation''s potential for innovation. The framework it provides is directly applicable to enterprise leaders seeking to better understand - and more deftly manage - the practices and cultures that help transform human creativity into new products, services and approaches to doing business.

Product Specifications
SKU :COC32221
AuthorGrant Mooney
Number of Pages292
Publishing Year9/13/2010
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00
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