The farm sector offers myriad opportunities for the prospective entrepreneurs. The perspective discussion comes first though mostly neglected in the manuals that are commonly available. The present document starts with the sector analysis and described in details the market forces operating in West Bengal India. The discussion about the market forces that are in operation will help entrepreneurs to undertake necessary scenario planning. The other sections of the book dealt with the different modules of farm enterprises. The matrix based discussion will help entrepreneurs to draw up their respective business plan.